Categories for Sela News

Sela Awarded GAF Master Elite Excellence Award

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We are proud to announce that we were awarded the 2012 GAF Master Elite Award for customer excellence,  training excellence and installation excellence!



Wow! We are so proud of our employees and all the hard work they put it. It is a great feeling when our partners recognize their efforts.

Minneapolis Announces 100 New Green Homes In The North Neighborhood

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Minneapolis Mayor RT Rybak announced the launch of the Minneapolis Green Homes North Initiative to create 100 new homes in the North Minneapolis neighborhood that are environmentally friendly. Sela partner Andersen Windows has been selected as a supplier!


Congratulations to the City of Minneapolis for taking on this challenge!


Welcome To The New Sela Roofing Website!

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We are excited to announce the launch of our new website! Yes, it looks much better and cleaner, but we redesigned it so that you find the resources that you need when selecting a roofing contractor.


As part of our development process, we talked to you about what you are looking for when you come to our website… and we listened!

Now we have not only a much cleaner interface, but our navigation and interactivity have improved. We heard you when you said you wanted to be able to  reach us on any device at any time and our website has been optimized for all your mobile devices and platforms.

We want this website to be not only a reflection of our company, but of you – OUR CUSTOMERS. We have added ways for you to provide us with feedback and share your Sela stories with us!

We feel this is a huge step in the right direction, but feel free to tell us how you like the new site and if you have any suggestions for improvement. We are LISTENING to you!


Sela Roofing Mail Bag!

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We love hearing back from our customers – both in the regular mail and on social media.

Last week we received these two great letters and thought we would share them with all of you…

To all the folks at Sela,

After my home was damaged by hail I had two siding contractors come and look at my house. They seemed to lose interest after being told by the insurance adjuster he would only submit a claim to wrap two sides of the house even though the existing siding was no longer available. Out of frustration I thought I’ll call one more and thankfully my wife had just seen a commercial on TV for Sela. Your salesman (Bill Elde) came out and got the ball rolling, he wrote up a contract and explained exactly how it would work, he took a sample of the existing siding and requested a second adjuster meet with him onsite. End result after the installers did a beautiful job I ended up with a complete wrap of the entire house replacing the aluminum with seamless steel siding. I wouldn’t hesitate calling for any future needs I may have and would highly recommend your company to anyone.

Thank you to the entire staff at Sela.
Gary K.
St.  Paul, MN


I want to thank you folks at Sela for a job well done. Your siding and gutter crews were great to work with and offered me some very good suggestions. They were very professional, never said a course word, and cleaned up every day. I’m very happy that I decided on the James Hardy siding. Many of my neighbors have stopped to tell me they think it looks great. While I thought my home looked pretty good before the make-over, it was a real transformation. I can’t wait for spring to paint the foundation and put on the final touches. You are #1 with me.

David J.
Minneapolis, MN

Owens Corning Expands Oakridge Shingles Line

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Owens Corning announced it is expanding its very popular Oakridge® with Artisan colors to give homeowners more options for rich and vibrant shades. We can’t wait to start installing the new colors!


“Since its launch, Oakridge® has been one of our most popular and beloved product lines,” said Sue Burkett , marketing leader for Owens Corning Roofing and Asphalt. “These new Artisan Colors offer homeowners greater design flexibility while providing our professional partners with additional opportunities for sales growth.”

Available in early February 2013, the new Artisan Colors build a bridge from Owens Corning’s traditional Oakridge® color offerings to its high-contrast TruDefinition® Duration® Shingle colors. This new collection is only available in the Oakridge® line and will offer five colors inspired by nature’s beauty in each region. The popular Oakridge® traditional colors will remain in the line unchanged.

Ice Dams Causing Damage In Minnesota

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It isn’t a big surprise that the snow storm is leaving a wake of damage behind on the roofs of Minnesota. With the addition of snow and melting, ice dams are starting to form on roofs across the state.

From WCCO-TV a report on the on-going damage:

Watch the video


If you need help, we are always here!

Some Great Reviews From The Web!

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We are thankful that our clients take the time to let us know how we are doing – in person, on the Internet and on our social media pages!

From Facebook:

Sela did a great job this fall with our siding, windows and gutters. the crew was terrific. we are very happy, job well done…
Sela did a great job this fall with our siding, cutters, and windows. we are very pleased with there work ethic. great job…
Sela did a great job replacing our roof this summer. Thanks

From CitySearch:

Sela did a wonderful job installing my new roof with no problems and the workers were very nice to deal with. They worked diligently from sun up to sun down and when they were finished they picked up all the nails. I would recommend Sela to others and would use them again.

Reliable and honest. We contacted Sela about fixing our roof which had wind damage. When the Sela representative arrived, he provided me with honest, valuable information regarding my roof and how to contact my insurance company. The entire process was very professional… from choosing the type and color of roofing material to the actual installation. The Sela representatives answered all of my questions and got the job done and cleaned up everything before they left. We now have a beautiful new roof !

Thanks for the great feedback!




Homeowners: Have You Committed To Shingle Recycling

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For the first time ever, Owens Corning is allowing homeowners to join contractors in a commitment to recycling roofing materials. As a recipient of the company’s Top Single Recycler award, we would like to encourage you to join us in taking the pledge.


To take the pledge in markets where recycling is available, homeowners simply and select “Recycle Now.”  In addition to connecting with local contractors committed to shingle recycling, everyone who takes the pledge will also receive a free reusable tote bag while supplies last.  Homeowners who do not currently have shingle recycling available in their area can show their interest in shingle recycling by filling out a form on the website, which will help Owens Corning Roofing & Asphalt rally support from contractors in their local community. To learn more, simply visit the Sustainable Roofing page on the site.